# SEO Case Study: EFG Composites

> How a brand-new UAE manufacturer website reached the top of Google, AI Overviews and ChatGPT in 4 months. Real screenshots, the work done and the results.

- URL: https://nikhilsoman.in/seo-case-study-efg-composites/
- Author: Nikhil Soman (https://nikhilsoman.in/about/)
- Published: 2026-10-31
- Last updated: 2026-10-31

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SEO case study

# EFG Composites: a new website at the top of Google and ChatGPT in 4 months

October 2026 · UAE · GRP manufacturing

[](https://nikhilsoman.in/wp-content/uploads/2026/10/efg-composites-google-fish-farming-tanks-uae.webp)Google search for “fish farming tanks in UAE”: EFG Composites is the first result and is named in the AI Overview. October 2026.

## The challenge

EFG Composites makes fibreglass swimming pools, fish farming tanks, gratings, ladders and platforms in Ajman Free Zone, UAE. In June 2026 they had a new domain and no website: no backlinks, no reviews and no search history.

Older UAE fibreglass and GRP companies already held the top positions. And EFG’s buyers (contractors, engineers and fish farm operators) search by product, not by company name.

## What I did

I designed and built the website and handled the SEO, so every page was planned for search before it went live.

- Keyword research for each product, based on how UAE buyers search.
- One page per product, for example GRP ladders split out from platforms.
- A fast, clean site that Google can crawl and understand easily.
- Blog posts and technical articles that answer buyer questions and link to the product pages.
- A complete Google Business Profile, kept active with regular posts.
- Trust signals: FAQ schema, ISO 9001 certification, consistent business details, and the old .com domain redirected to the new .ae site.

## The results

Four months after launch, EFG Composites appears at the top of Google, in Google’s AI Overviews and in ChatGPT’s recommendations. These screenshots were taken in October 2026 from the UAE as guest searches, without signing in to any Google or ChatGPT account, so the results are not personalised.

[](https://nikhilsoman.in/wp-content/uploads/2026/10/efg-composites-google-ai-overview-fiberglass-pools-uae.webp)Google search for “fiberglass pool manufacturers in UAE”: the AI Overview cites EFG, and its Business Profile is the first business shown.[](https://nikhilsoman.in/wp-content/uploads/2026/10/efg-composites-google-grp-swimming-pool-manufacturer-uae.webp)Google search for “GRP swimming pool manufacturer in UAE”: the AI Overview names EFG Composites and its Business Profile appears alongside.[](https://nikhilsoman.in/wp-content/uploads/2026/10/efg-composites-chatgpt-grp-swimming-pool-manufacturers-dubai.webp)ChatGPT, “GRP swimming pools manufacturer in Dubai”: EFG Composites is the first recommendation, marked as a UAE manufacturer.[](https://nikhilsoman.in/wp-content/uploads/2026/10/efg-composites-chatgpt-grp-platforms-ladders-uae.webp)ChatGPT, “GRP platforms and ladders in UAE”: EFG Composites is the first recommendation, marked as a strong match.[](https://nikhilsoman.in/wp-content/uploads/2026/10/efg-composites-chatgpt-grp-gratings-uae.webp)ChatGPT, “GRP gratings manufacturer in UAE”: EFG Composites is the second recommendation.

## The takeaway

A new website can rank quickly when it is built for search from the start. The same pages, profile and trust signals that ranked EFG on Google also got it recommended by Google’s AI Overviews and ChatGPT.

Want results like these for your business? [Send me your website on WhatsApp](https://wa.me/917907037378?text=Hi%20Nikhil%2C%20I%20read%20your%20EFG%20Composites%20case%20study.%20Could%20you%20please%20take%20a%20look%20at%20my%20website%20and%20let%20me%20know%20where%20it%20could%20rank%3F%20My%20website%20is%3A%20) and I will review it for free.

### Project details

Client[EFG Composites F.Z.E](https://efgcomposites.ae/)LocationAjman Free Zone, UAEIndustryGRP and composite manufacturingWorkWebsite design and development, SEO, Google Business Profile, AI searchTimelineJune 2026 to October 2026ResultTop of Google, AI Overviews and ChatGPT for main product searches[Visit efgcomposites.ae](https://efgcomposites.ae/)

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- [Website design and development](https://nikhilsoman.in/)
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### Want results like these?

Send me your website and I will review it for free and tell you honestly where it can rank.

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