What exactly is SEO and why is it so important in 2022 ?

When you are deep into the digital marketing webs pace you would realize that there are many ways to create leads for your business or market your brand reputation online like search engine marketing, PPC ads, Social media marketing, Paid PR content marketing etc.. Eventhough all of those are really great ways to improve your business, using SEO to rank higher on the SERP (search engine results page) innsearch engines like google, bing, yandexetc is one of the most efficient and powerful strategy that provides a higher ROI than most other methods.

What is SEO ?

Search engine optimization is nothing but, the continuous  process of making your website more appealing to search engines. Its not the process of increasing your search position or domain authority. You’ll be able to get more clicks, messages, and leads organically, if you can rank on the first page of search engines for your target key phrases. In fact, studies show that the majority of clicks/web visits are directed to pages ranked in the top five positions. Essentially, this means the pages listed on Google’s first page get more traffic and thus generate more business. But ranking a website higher is not the goal of an SEO, its a bi product of the process

Why Search Engine Optimization is important ?

Search engine optimization (SEO) is the process of making your website more appealing to search engines. You’ll be able to get more clicks, messages, and leads organically, if you can rank on the first page of search engines for your target key phrases. In fact, studies show that the majority of clicks/web visits are directed to pages ranked in the top five positions. Essentially, this means the pages listed on Google’s first page get more traffic and thus generate more business.

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